There is a huge misconception that digital art is easy. First, designs are more than just fancy colors, images, and fonts. A logo must adequately represent the visual identity of a brand.

Coming up with a design requires systematic planning and critical thinking. Not everyone can create outstanding logo templates. The job is exclusive to professional designers. So, how do experts create designs worth remembering?

The Basics of Digital Art

Whether it is print design for email, custom cards, t-shirts, or advertising, the first step entails determining the right theme, layout, color palettes, imagery, and typography. Through careful planning and attention to details, a digital designer employs powerful tools and images to create a template. It takes a combination of tips and rules to build digital masterpieces.

a. Designing starts with dimensions

The size of the design differs according to the context. For instance, invitations and cards can have such dimensions as 3.5” x 5”, 4.5” x 6.25”, 5” x 7”, etc. A well-thought-out design takes time, hence the need to start early.

b. The color theory

The color theory determines how colors blend in to create particular emotions and tones. Colors are not applied haphazardly. They look great when placed intentionally. A consistent color scheme integrates design elements seamlessly and sets the tone of the artwork. It goes beyond the appearance as it defines the nature of the design. For instance, vibrant hues are perfect for birthdays, while subdued palettes are great for weddings.

c. The visual style

Finding the right effect for digital art is tough. It takes extensive research to narrow down the technique which works best for a particular project. Impressive designs feature distinct visual styles. The same applies to online casinos, such as, since most gamblers prefer enhanced graphics when playing games online. Such styles affect the overall appearance of the website, including the illustrations, typography, and color schemes.

d. High-end fonts

Typography is fundamental to effective designs. The two options for applying typography are using a preset font and creating a customized typeface. For the custom typeface, it is essential not to make it overly trendy. The idea is to keep it simple, classy, and most importantly, readable. Cutting-edge fonts are especially crucial for business cards, presentations, magazines, invitation cards, and marketing materials. One of the fonts which exudes elegance is the script font. The san serif, on the other hand, exhibits a casual vibe. In any design, it is vital to have no more than two fonts. Two fonts always look smart, clean, sharp, and distinct.

e. The negative space

There is absolutely no need to bombard a design element with a lot of stuff. Allowing for negative space is key to digital art. This enables the viewer to grasp the most critical message without feeling overwhelmed. The negative space can be in the form of blank space between images or texts. As far as typography goes, it is good to leave space between details, rather than squeezing texts on top of each other in a cramped space.

Good design is not all about aesthetics. As you have seen, the design process takes into consideration the target audience. After all, the reason you need posters and other design materials is to pass the message to your audience effectively. A successful combination of design elements (fonts, colors, and graphics, etc.) can take your project up a notch. Find out how we can help your organization with versatile artwork.